Music is a powerful marketing tool...

...however, it becomes successful and effective if it is understood not only as melody in an advertising spot, but as a mix of ATL, BTL, PR, ambient-media, sponsor, event and publishing tools.

Considering the use of music in marketing activities should take place already at the stage of strategy planning.

Examples of areas to use music marketing tools:

ATL

• Music for TV, radio, cinema and Internet commercials
• Image policy of using identification with a given kind of music as a long-term brand strategy
• Ambient media - presence of commercials in places where music is sold, heard and presented

BTL

• Pro-selling campaigns in the form of premium CDs attached to products and services, codes enabling to download repertoire in the Internet or to mobile phones, etc.
• Organisation of "own" festivals, concerts, publication of series of records, production of own programmes on television or on the radio, etc.
• Organisation of events, series of seasonal events, premieres, consumer promotions, presentations, conferences, events for employees, etc.
• Music used commercially in trade - e.g. illustrative music serving a background in shops, hotels, restaurants, downloading repertoire in the world of mobile phones, etc.

PR

• Sponsorship of concerts, festivals, concert tours, record publications, television and radio programmes
• Effective communication of the above campaigns in the world of the media depending on target groups
• Marketing activities based on music may be used in long-term image development as well as in strictly pro-selling campaigns.

STX JAMBOREE is a team of experienced experts able to professionally implement long-term promotional campaigns combining the above marketing tools.

STX JAMBOREE's achievements include numerous concerts as well as various types of company, charity and sports events, final galas of contests, jubilee celebrations, concert tours, festivals, exhibitions, fashion shows as well as international events.

Here are some examples of projects implemented by us:

Selected concerts:
Ariel Ramirez Art Ensemble of Chicago Bach Ensemble Baden Powell BE Bebel Gilberto Benny Carter Brad Mehldau Coolio Count Basie Orchestra Cubanismo Dee Dee Bridgewater Diana Krall Dr. John Glenn Miller Orchestra Gonzalo Rubalcaba Grace Jones	HIM Ive Mendes James Brown Joe Henderson Joe Lovano Joe Williams John Lurie John Scofield Joshua Redman Kenny Garrett Kevin Mahogany Macy Gray Manhattan Transfer Maria Serrano Michel Petrucciani Miriam Maceba Mory Kante	Moscow Symphonic Orchestra Natalie Cole New York Voices Paco de Lucia Paco Pena Ravi Coltrane Ray Brown Ray Charles Roy Hargrove Sophie Solomon Tallis Scholars Tangerine Dream Tommy Flanagan Twinkle Brothers US3 Wynton Marsalis

Selected events and special projects:

• Ethnic Sound of Four Cultures (Russia/Germany/Israel/Poland) - The Dialogue of Four Cultures Festival, Lodz, September 2006
• Cooperation with Miss World Ltd. concerning the promotional, marketing and preparatory phases of the Miss World 2006
• The Gala of the Advertising Creators Club contest with a concert of Natacha Atlas (2006)
• The 10th anniversary of the activity of Deutsche Bank Group in Poland with a concert entitled The New York Voices (2005)
• The 60th anniversary of the Przekrój weekly with a concert of A.P. Kaczmarek (Oscar for the soundtrack to "Finding Neverland") (2005)
• The 50th anniversary of the Palace of Culture and Science in Warsaw (2005)
• 19 Road-shows of Bank Zachodni WBK (2001) – for 12 thousands of people in total!
• The 80th anniversary of Warta SA with a concert of Ray Charles (the artist performed on his 70th birthday)
• Jazz Jamboree – six editions of the Festival, Warsaw, 1995-2000 – the oldest jazz festival in Europe
• The kick-off meeting – a ceremonial gala introducing the Newsweek weekly into the Polish market (2001)
• The Polish premiere of "Liverpool Oratorio" (Paul McCartney&Carl Davis) – Cracow, 1994
• J&S Cup Tennis Tournament – the ticket sales system, comprehensive support of VIP guests
• Popular annual great exhibitions at the Palace of Culture and Science: the "Football," the "Musical," the "Olympic" and the "Film" exhibition (over 600 thousands of visitors)
• From the heart of Poland to Kosovo – a charity concert, Warsaw (1999)
• The International Guitar Festival, Cracow (1992-1994)
• The European Month of Culture – comprehensive organisation of a dozen or so concerts, Cracow (1992)

Selected international events:

• Prix de Diane-HERMES, The Polish Day (40 thousands of viewers), Chantilly-France, June 2004
• The Jewish Culture Festival (8 concerts), Paris, July 2004
• The 12 hours’ concert marathon – "Chopin dans tous ses etats," Paris, December 2004
• The end of the Cultural Season "Nova Polska," Paris, December 2004
• Hafengeburtstag – the Polish Village (16 concerts), Hamburg, May 2005
• The National Independence Day at the Embassy of the Republic of Poland, Buenos Aires, November 2005

Each of the organised concerts/events is accompanied by full marketing and PR support, also including After Parties for VIPs. Partners cooperating with us in this type of musical events may count on participation in a large-scale advertising campaign. After implementing each project, the Agency prepares a detailed report on the advertising campaign and public relations activities carried out.

We release our own music compilation series, such as: Pozytywne Wibracje (Positive Vibrations), Pieprz i Wanilia (Pepper and Vanilla), Pinacolada, Global Chillout, Sygnowano Fabryka Trzciny (Signed Fabryka Trzciny), as well as special editions of Premium Records. The above releases each time prove to be bestsellers across Poland. They have been renown for years as the landmark of new music trends for the new generations of Poles.

Premium Records are attached to products, magazines and are also used as presents for customers and as an element of loyalty programmes. Their editions often number millions or several thousands. We provide productions on various carriers (CD, VCD, DVD, Mini CD, Virtual Premium) with diverse repertoire (any type of music performed by any artists from Poland or from over the world). However, "a compilation made to order" provides a special possibility to create and produce a compilation of records created specially to satisfy customer needs. In special cases we offer a unique possibility to introduce such compilation to retail sales together with a regular ATL / BTL and PR campaign building prestige and creating fashion for a given production and its partner (sponsor).

The appearance of albums from own publishing series of STX Records is accompanied by a large-scale marketing campaign, creating great promotional opportunities to our Partners.

We guarantee comprehensive support related to acquiring music for commercials – a creative choice, finding owners, negotiation of rates and terms and conditions, preparation of agreements, coordination, logistics, express dates, reporting on activities from the beginning of an idea until the end of agreements, and professional consultations with the Customer. We cooperate both with large, and small record companies, publishin­g companies and directly with managers, artists and authors, in Poland and abroad. We also prepare professional production of legal covers; we possess a repertoire from sound banks.

Here are some of projects implemented by us to date:

• Polska Telefonia Cyfrowa – obtaining copyrights and performance rights to Freestyler by Bomfunk MC’s in the advertising campaign of ERA GSM "Blue Connect"
• Kompania Piwowarska S.A. – acquiring a licence for using the song Should I Stay or Should I Go in the advertising campaign of Lech beer
• Polkomtel S.A. (through Euro RSCG advertising agency) - a licence to use the song You Sexy Thing in the advertising campaign of in 2004 and 2005
• Carlsberg S.A. – acquiring a licence to use the song Seventh Heaven in the advertising campaign of Karmi beer
• Axel Springer Polska – acquiring a licence to use a cover of the song Sunny by Bonney M in the campaign of the "Pani Domu" weekly

So far, we have cooperated, among others, with:

A4 CYTRYNA ADVERTISING AGENCY AGF ALCATEL ALE GLORIA ALTADIS POLAND ASTORIA GROUP AUTOTAK AXEL SPRINGER POLAND BPH BANK WBK WESTERN BANK BIC BMG PUBLISHING POLAND BRITISH AIRWAYS BRITISH COUNCIL CARITAS CARLSBERG SA CENTERTEL CISCO CITROËN CITYBOARD OUTDOOR CLEAR CHANNEL COMMERCIAL UNION COMPAQ COMPUTERLAND DEUTSCHE BANK DOUGFABERFAMILY VIVA! BI-WEEKLY EMI MUSIC POLAND FABRYKA TRZCINY FINLANDIA POLAND FLASH PRESS MEDIA FUKIER G+J POLAND GALLO GERMANY / CARLO ROSSI BOLS GROUP GYMNASION

HEINEKEN HENKEL HERMES HOUSE OF PRINCE FRENCH INSTITUTE J&S ENERGY OASIS / HYATT CLUB PIWOWARSKA COMPANY SA LEVI STRAUSS LEXUS LIM CENTER LUPUS MACHINA PODRÓŻE MAGAZINE McCANN ERICKSON MEDIA & MARKETING POLAND ELLE MONTHLY MIEDZY NAMI MK CAFE MTV MTV CLASSIC NESTLE POLAND NEXTIRA ONE INDEPENDENT FILM FOUNDATION NOKIA OKI ONET.PL ORLEN PEPSICO PHILIPS PLAYBOY PLL LOT POLKOMTEL POLMOS PRESS PROKOM PRZEKRÓJ WEEKLY

PTC – ERA GSM PTK Centertel / Orange PZU RADIO PIN 102 FM RADIOSTACJA RMF FM RADIO ZET SAATCHI & SAATCHI SANYO SCHUBERT MUSIC / WARNER CHAPPEL POLAND SEPHORA SIESTA – KRĘGLICCY SIGMA INT. SMITKLINE BEECHAM SOFTBANK SONY ATV PUBLISHING POLSKA SONY BMG POLAND SONY POLAND STOLICA STROER SUKCES MONTHLY TOYOTA TP SA TRÓJKA RADIO TVN 24 TVN STYLE TWÓJ STYL MONTHLY GALA WEEKLY WPROST / WIK WEEKLY UNIVERSAL MUSIC POLAND UNIVERSAL PUBLICHING POLAND VOYAGE WARTA WP.PL YAMAHA and many others…

While promoting various cultural events, STX JAMBOREE closely works with one of Warsaw’s most prestigious radio stations – PiN 102 FM. The exchange of marketing services plus editorial cooperation with the radio station enables reaching a specific target consumer – middle aged, well educated and of above average income. Additionally, one of the Agency’s owners – Stanislaw Trzcinski, conducts a live radiobroadcast – the now almost legendary thematic show – Pinacolada.

...is a center for arts and education located in old factory in one of the oldest industrial sites of Warsaw's east river bank, in the Praga district. It is a territory of creative expression for artists of different backgrounds. Fabryka Trzciny is one of few, if not the only place in Warsaw, concentrating all forms of artistic endeavour: music, painting, photography, theatre, as well as a mini-library and spaces for meetings and promotion of modern writers and publicists, politicians and interesting personalities. The unique atmosphere of Fabryka is created by an original combination of tradition and modernity, post-industrial climate and artistic avant-garde.

A multitude of spaces are designated for concerts, film screenings, fashion shows, symposiums, conferences, specialist training and other private or corporate events (few thousands square meters). Currently additionally two bars, restaurant and 70 parking spots are at the guests' disposal within the Fabryka complex.

Thus far the following artists have performed at Fabryka Trzciny:

Sophie Solomon NoJazz Paris Combo Zuco 103 Gabin Nicola Conte Banco De Gaia Anita Lipnicka & John Porter Voo Voo Lech Janerka Sistars Macy Gray Ive Mendes Cibelle Chris Botti Viktoria Tolstoy Kurt Elling Leszek Możdzer, Lars Danielsson, Zohar Fresco Esbjorn Svensson Trio Tomasz Stańko Ralph Towner Wolfgang Muthspiel Anna Maria Jopek Mino Cinelu Richard Bona Silver Rocket and Guest Tortoise Maria Peszek Skalpel Matthew Herbert

Telepopmusik The Herbaliser Raz, Dwa, Trzy Cesaria Evora Color Tango de Roberto Alvarez Coldcut Hooverphonic Lambchop Dino Saluzzi Trio John Cale Susheela Raman Vernon Reid & Masque Krzysztof Kiliański D’Sound Tymański Yass Ensamble Globetrotters Brian Irvin Ensemble Jaga Jazzist Myslovitz Louis Sclavis nR2 Midge Ure Urszula Dudziak Jug Free America Robin Guthrie (ex – Cocteau Twins) Violet Indiana Saskia Laroo Kwartet A2 z Krzysztofem Majchrzakiem

Squad Trzaska / Oleś / Oleś Leszek Długosz Uri Caine Andrzej Smolik Adam Klocek Osjan Wax Tailor Chicks On Speed Electro Deluxe Client Royal String Quartet Ania Dąbrowska Laureates and finalists of the 15th International Chopin’s Music Festival Artists performing at the Warsaw Autumn Festival Artists performing at the Wujek Festival Artists performing at the Free Form Festival Artists performing at the Warsaw Summer Jazz Days Artists performing at the Kwartesencja Festiwal and others...

STX JAMBOREE maintains constant and long standing cooperation with Fabryka Trzciny. Ever since the establishment of the venue, STX JAMBOREE has been its representative within the frameworks of various projects. In 2006, on the occasion of the third b-day of Fabryka Trzciny, the first music production of the Artistic Center has been jointly released. The Sygnowano Fabryka Trzciny compilation is composed of selected works by artists who have performed on the venue’s stages during the three years of its existence.